Company News, Packaging News

MAC Cosmetics Brings Back Improved ‘Back-To-MAC’ Takeback Program

Packaging promotion promotes sustainability and value to consumers.

Last year alone, more than 340,000 pounds of empty M·A·C cosmetic containers were processed in the US. That’s the equivalent of 9,300,000 lipsticks!   Created in 1990, Back-to-M·A·C was at the forefront of raising awareness and mindfulness when it comes to our impact on the planet. 32 years later, recycling is an everyday practice and new technologies are available to brands that can significantly improve sustainability practices.   M·A·C Cosmetics made the choice to evolve Back-To-M·A·C and...

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